\nbrand-ul londonez Luxtra<\/strong> a creat recent posete din piele facuta din mango (in colaborare cu compania olandeza\u00a0Fruitleather Rotterdam), dupa ce in colectii mai vechi au folosit piele Pinatex\u00a0(din ananas) si Frumat\u00a0(din mere)<\/p>\n<\/li>\n\ncompania Desserto<\/strong> face piele din cactusi Opuntia ficus-indica<\/em> (caruia i se spune popular \u201eLimba soacrei\u201d)<\/p>\n<\/li>\n\nin februarie, H&M<\/strong> a inclus in Colectia Conscious piele Vegea (facuta in Italia, din resturi ale industriei viticole)<\/p>\n<\/li>\n\nanul trecut, brand-ul britanic The Original Satchel Store<\/strong> a devenit o companie complet vegana, inlocuind pielea cu Pinatex<\/p>\n<\/li>\n\nin 2017, Tanja Schenker a creat brand-ul happy genie<\/strong>, care produce posete si accesorii de piele facuta din resturi de mere<\/p>\n<\/li>\n<\/ul>\n<\/span>4. Reciclarea vestimentara.<\/span><\/h2>\n![\"blana](\"https:\/\/www.sanovita.ro\/blog\/wp-content\/uploads\/2020\/03\/blana-falsa.jpg\")
Reciclarea pieselor vestimentare este si ea o optiune populara in ultima vreme, dar inovatiile tehnologice care sa faca economia circulara o realitate sunt inca de domeniul viitorului:<\/p>\n
\n- \n
brand-ul australian Ena Pelly<\/strong> a lansat o colectie Toamna\/Iarna 2020 din sticle de plastic reciclate, fiecare haina de blana falsa fiind produsa din aproximativ 60 de sticle de apa, de 600 ml fiecare<\/p>\n<\/li>\n- \n
poliesterul reciclat (facut din plastic utilizat si avand o amprenta de carbon mult mai mica) este folosit pentru piese vestimentare noi si de brand-uri ca Patagonia<\/strong>, Adidas<\/strong>, Rothy\u2019s<\/strong>, Everlane, <\/strong>Girlfriend Collective<\/strong>, Outerknown<\/strong>, Timberland<\/strong><\/p>\n<\/li>\n- \n
din 2013, H&M<\/strong> (in parteneriat cu I:Collect, companie elvetiana de reciclare si reutilizare) a adunat peste 57.000 de tone de imbracaminte, in peste 4.200 de magazine din intreaga lume (inclusiv in tara noastra, oferind un voucher simbolic, pentru cumparaturi viitoare); produsele care pot fi reutilizate ajung in piete second-hand din Africa, America Centrala si de Sud; restul sunt descompuse in fibre utilizate la productia de izolatie, suporturi pentru mocheta si covoare, panza de protectie a mobilierului in timpul renovarilor si, intr-o proportie foarte mica \u2013 alte haine<\/p>\n<\/li>\n- \n
Stella McCartney<\/strong> si Levi\u2019s<\/strong> au folosit textile reciclate in produse de tip concept<\/p>\n<\/li>\n<\/ul>\n<\/span>5. Slow fashion vs. fast fashion.<\/span><\/h2>\n![\"shopping\"](\"https:\/\/www.sanovita.ro\/blog\/wp-content\/uploads\/2020\/03\/shopping.jpg\")
Termenul de \u201efast fashion\u201d a aparut la finalul anilor \u201980, fiind creat de \u201eNew York Times\u201d pentru a denumi frecventa deasa cu care Zara isi reinnoia oferta. De atunci, industria vestimentara a devenit sinonima cu supraconsumul: inspirate de colectiile marilor case de moda, brand-uri ca H&M, C&A, Primark sau Topshop fac pe banda rulanta imbracaminte ieftin de produs, care umple una-doua rafturile, se vinde ca painea calda si permite cumparatorilor sa se disocieze de persoanele din spatele hainelor si de consecintele acestui sistem rapid asupra mediului. Cele dintai sunt in proportie de 80% femei de 18-24 de ani, iar majoritatea castiga sub 3 $\/zi, lucrand in conditii nesigure si mizere.<\/p>\n
Dar lucurile se schimba. In vara lui 2019, 32 de companii (din domeniul fast fashion si al modei de lux, ca Chanel, Prada, Ralph Lauren, H&M si Zara) au semnat un acord prin care promit sa combata emisiile de gaze de sera si sa sprijine sustenabilitatea in aceasta industrie. Se estimeaza ca piata modei second-hand va depasi piata de fast fashion pana in 2029. Si, intr-o lume care cumpara haine noi in fiecare sezon, aglomerandu-si pana la refuz sifonierele, a devenit ceva sic pentru vedete sa poarte de mai multe ori aceeasi tinuta si slow fashion-ul prinde aripi:<\/p>\n
![\"second](\"https:\/\/www.sanovita.ro\/blog\/wp-content\/uploads\/2020\/03\/second-hand.jpg\")
<\/p>\n
\n- \n
piesele vintage de lux <\/strong>sunt o alternativa la consumul vestimentar angro, fiind preferate de persoanele care vor o garderoba axata pe piese rare, de calitate, la un pret accesibil; atfel de produse second-hand de valoare se vand mai ales online, pe platforme ca The RealReal, 1st Dibs, Vestiaire Collective, Fashionphile, Chrono24, Watchfinder & Co si Decades Inc.<\/p>\n<\/li>\n- \n
inchirierea de haine online<\/strong> a fost adoptata de catre tinerii obisnuiti sa inchirieze seriale, filme (via Netflix), muzica (via Spotify), masini (via Bolt, Yango, Free Now, Uber) si trotinete electrice (via Lime, Flow, WOLF-e Rides); aceasta evolutie fundamentala a comportamentului clientilor a dus la aparitia unor site-uri ca Rent the Runway, $), American Eagle, Express, Nuuly (in Occident) si\u00a0Dressbox, DressCod, That\u2019s Couture (in Romania)<\/p>\n<\/li>\n<\/ul>\n![\"haine\"](\"https:\/\/www.sanovita.ro\/blog\/wp-content\/uploads\/2020\/03\/haine.jpg\")
<\/p>\n
\n- \n
magazinele second-hand<\/strong> clasice au inceput sa fie imbratisate si de tinerii care isi permit sa-si cheltuie banii la mall, dar vor sa fie mai responsabili cu ceea ce poarta sau sa detina haine diferite, pe care nu le are oricine in garderoba<\/p>\n<\/li>\n- \n
upcycing-ul de piese vechi intr-unele noi<\/strong>, cu ajutorul unei croitorese talentate, este si el in voga, ajutand consumatorii sa dea o noua viata unor haine vechi, pe care le tineau degeaba in dulap<\/p>\n<\/li>\n- \n
targurile de schimb de haine<\/strong> sunt si ele la moda, ajutandu-ne sa descoperim piese vestimentare noi in garderoba altora si sa facem troc folosind propriile haine<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"A avea un lifestyle sustenabil, a-ti trai viata in echilibru fata de natura si cei din jur, a proteja animalele si mediul inconjurator prin toate actiunile tale a devenit o preocupare pentru tot mai multe persoane, in ultimii ani. Sigur ai observat si tu ca au inceput sa apara si in tara noastra magazine zero […]<\/p>\n","protected":false},"author":12,"featured_media":16014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1124],"tags":[],"class_list":{"0":"post-16011","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sunt-in-echilibru"},"yoast_head":"\n
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Ne dorim s\u0103 contribuim la o lume mai bun\u0103, mai con\u0219tient\u0103 de ceea ce m\u0103n\u00e2nc\u0103, de oportunit\u0103\u021bile care exist\u0103 \u00een c\u0103mara fiec\u0103ruia \u0219i s\u0103 d\u0103m idei pentru o alimenta\u021bie s\u0103n\u0103toas\u0103 \u0219i, \u00een acela\u0219i timp, gustoas\u0103.","sameAs":["https:\/\/www.sanovita.ro\/","https:\/\/www.facebook.com\/SanoVita\/","https:\/\/www.instagram.com\/sano_vita\/","https:\/\/twitter.com\/https:\/\/twitter.com\/sanovitaoficial","https:\/\/www.youtube.com\/channel\/UCBKoqOSEJxjRCSiZcoi_1NA"],"url":"https:\/\/sanovita.ro\/blog\/author\/expertul-sanovita\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/sanovita.ro\/blog\/wp-content\/uploads\/2020\/03\/lifestyle-sustenabil.jpg","featured_image_src":"https:\/\/sanovita.ro\/blog\/wp-content\/uploads\/2020\/03\/lifestyle-sustenabil.jpg","jetpack_shortlink":"https:\/\/wp.me\/p8JCYA-4af","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/sanovita.ro\/blog\/wp-json\/wp\/v2\/posts\/16011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sanovita.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sanovita.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sanovita.ro\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/sanovita.ro\/blog\/wp-json\/wp\/v2\/comments?post=16011"}],"version-history":[{"count":8,"href":"https:\/\/sanovita.ro\/blog\/wp-json\/wp\/v2\/posts\/16011\/revisions"}],"predecessor-version":[{"id":16669,"href":"https:\/\/sanovita.ro\/blog\/wp-json\/wp\/v2\/posts\/16011\/revisions\/16669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sanovita.ro\/blog\/wp-json\/wp\/v2\/media\/16014"}],"wp:attachment":[{"href":"https:\/\/sanovita.ro\/blog\/wp-json\/wp\/v2\/media?parent=16011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sanovita.ro\/blog\/wp-json\/wp\/v2\/categories?post=16011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sanovita.ro\/blog\/wp-json\/wp\/v2\/tags?post=16011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"lifestyle](\"https:\/\/www.sanovita.ro\/blog\/wp-content\/uploads\/2020\/03\/lifestyle-sustenabil.jpg\")
A avea un lifestyle sustenabil, a-ti trai viata in echilibru fata de natura si cei din jur, a proteja animalele si mediul inconjurator prin toate actiunile tale a devenit o preocupare pentru tot mai multe persoane, in ultimii ani. Sigur ai observat si tu ca au inceput sa apara si in tara noastra magazine zero waste, de unde iti poti cumpara produsele la vrac. Ca tinerii merg la cumparaturi cu saculeti refolosibili din poliester (usor de spalat si de utilizat la infinit) si ca oamenii au ocazia sa se disciplineze, odata cu aparitia cosurilor de gunoi selective. Sau ca tot mai multa lume devine vegetariana sau vegana.<\/p>\n![\"produse](\"https:\/\/www.sanovita.ro\/blog\/wp-content\/uploads\/2020\/03\/produse-vegetale.jpg\")
In articolul de astazi discutam despre 5 tendinte ale anului 2020, apropo de un stil de viata sustenabil: de la alternative pentru laptele si burgerii clasici, la slow fashion, pielea si blana vegana. Descopera mai jos cum se elimina din ecuatie ingredientele de origine animala si cum se protejeaza mediul inconjurator, la nivel global!<\/p>\n