{"id":24799,"date":"2026-03-18T14:22:23","date_gmt":"2026-03-18T12:22:23","guid":{"rendered":"https:\/\/sanovita.ro\/blog\/?p=24799"},"modified":"2026-09-30T14:27:11","modified_gmt":"2026-09-30T11:27:11","slug":"sanovita-la-conferinta-progresiv-sinaia-viitorul-in-retail-si-fmcg","status":"publish","type":"post","link":"https:\/\/sanovita.ro\/blog\/sanovita-la-conferinta-progresiv-sinaia-viitorul-in-retail-si-fmcg\/","title":{"rendered":"SanoVita la Conferin\u021ba Progresiv Sinaia: Viitorul \u00een Retail \u0219i FMCG"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div id=\"tdi_1\" class=\"tdc-row\"><div class=\"vc_row tdi_2  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_2,\r\n                .tdi_2 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_2,\r\n\t\t\t\t.tdi_2 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_2 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_2:before,\r\n\t\t\t\t.tdi_2:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_4  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_4{\r\n                    vertical-align: baseline;\r\n                }.tdi_4 > .wpb_wrapper,\r\n\t\t\t\t.tdi_4 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text css=&#8221;&#8221;]<\/p>\n<p data-path-to-node=\"5\">Industria de retail \u0219i FMCG din Rom\u00e2nia s-a reunit recent la <b data-path-to-node=\"5\" data-index-in-node=\"61\">Conferin\u021ba Progresiv de la Sinaia<\/b>, unul dintre cele mai importante, longevive \u0219i efervescente evenimente de business din calendarul anual. Aflat\u0103 la intersec\u021bia dintre tendin\u021bele economice globale \u0219i preferin\u021bele \u00een continu\u0103 schimbare ale consumatorului rom\u00e2n, conferin\u021ba a oferit cadrul ideal pentru dezbateri aplicate, schimb de bune practici \u0219i o radiografie sincer\u0103 a pie\u021bei de retail.<\/p>\n<h2 data-path-to-node=\"6\">Conferin\u021ba Progresiv Sinaia: Punctul de \u00eent\u00e2lnire al liderilor din industrie<\/h2>\n<p data-path-to-node=\"7\">Participarea la Conferin\u021ba Progresiv de la Sinaia reprezint\u0103 pentru branduri o oportunitate rar\u0103 \u0219i extrem de valoroas\u0103 de a fi acolo unde se contureaz\u0103 viitorul comer\u021bului modern. Atmosfera din cadrul evenimentului a fost dominat\u0103 de un dialog deschis \u0219i dinamic \u00eentre retaileri de top, distribuitori, furnizori \u0219i produc\u0103tori locali sau interna\u021bionali.<\/p>\n<p data-path-to-node=\"8\">Printre principalele teme aflate pe agenda edi\u021biei s-au num\u0103rat:<\/p>\n<ul data-path-to-node=\"9\">\n<li>\n<p data-path-to-node=\"9,0,0\"><b data-path-to-node=\"9,0,0\" data-index-in-node=\"0\">Evolu\u021bia comportamentului de consum:<\/b> Cum se adapteaz\u0103 cump\u0103r\u0103torul rom\u00e2n la noile realit\u0103\u021bi economice \u0219i ce greutate au criteriile legate de s\u0103n\u0103tate \u0219i sustenabilitate \u00een co\u0219ul zilnic.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,1,0\"><b data-path-to-node=\"9,1,0\" data-index-in-node=\"0\">Parteneriatele strategice \u00een retail:<\/b> Importan\u021ba colabor\u0103rii str\u00e2nse pe axa produc\u0103tor-retailer pentru a asigura fluiditatea lan\u021bului de aprovizionare \u0219i o experien\u021b\u0103 impecabil\u0103 la raft.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,2,0\"><b data-path-to-node=\"9,2,0\" data-index-in-node=\"0\">Inova\u021bia digital\u0103 \u0219i la raft:<\/b> Integrarea tehnologiilor moderne, a tendin\u021belor de digitalizare \u0219i a noilor categorii de produse care r\u0103spund cerin\u021belor de wellness.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"10\">Pentru noi, prezen\u021ba la Sinaia a \u00eensemnat nu doar o platform\u0103 excelent\u0103 de networking, ci \u0219i o \u0219ans\u0103 extraordinar\u0103 de a asculta direct de la partenerii din retail care sunt provoc\u0103rile actuale ale pie\u021bei \u0219i cum putem livra \u00eempreun\u0103 mai mult\u0103 valoare consumatorului final.<\/p>\n<h2 data-path-to-node=\"12\">Inova\u021bie \u0219i viziune aduse la Sinaia<\/h2>\n<p data-path-to-node=\"13\">\u00cen cadrul evenimentului, am adus \u00een fa\u021ba partenerilor din industrie cele mai recente inova\u021bii din portofoliul SanoVita, ar\u0103t\u00e2nd cum transform\u0103m tendin\u021bele globale de nutri\u021bie \u00een solu\u021bii comerciale viabile \u0219i atractive pentru rafturile magazinelor. \u00centr-o pia\u021b\u0103 \u00een care cump\u0103r\u0103torii sunt tot mai aten\u021bi la etichete, la ingrediente curate \u0219i la alternative s\u0103n\u0103toase, adaptarea rapid\u0103 \u0219i flexibilitatea sunt cheia succesului.<\/p>\n<h3 data-path-to-node=\"14\">Despre SanoVita \u2013 Cre\u0219tem s\u0103n\u0103tos de peste 30 de ani<\/h3>\n<p data-path-to-node=\"15\">Aceast\u0103 agilitate pe care o aducem ast\u0103zi \u00een fa\u021ba retailerilor se bazeaz\u0103 pe o experien\u021b\u0103 solid\u0103 de peste trei decenii. Fondat\u0103 \u00een 1995, \u00een jude\u021bul V\u00e2lcea, de c\u0103tre trei antreprenori rom\u00e2ni, <b data-path-to-node=\"15\" data-index-in-node=\"191\">SanoVita<\/b> a pornit de la o viziune curajoas\u0103 pentru acea vreme: s\u0103 fac\u0103 din alimenta\u021bia s\u0103n\u0103toas\u0103 o normalitate.<\/p>\n<p data-path-to-node=\"16\">De la primele sortimente de cereale \u0219i produse din soia, \u0219i p\u00e2n\u0103 la gama complex\u0103 de ast\u0103zi \u2013 care include cereale pentru micul dejun, alternative vegetale \u0219i paste tartinabile premiate \u2013 am crescut m\u00e2n\u0103 \u00een m\u00e2n\u0103 cu o comunitate tot mai con\u0219tient\u0103 de importan\u021ba st\u0103rii de bine.<\/p>\n<p data-path-to-node=\"17\">Toate produsele noastre sunt create cu grij\u0103 \u00een cele <b data-path-to-node=\"17\" data-index-in-node=\"53\">dou\u0103 centre moderne de produc\u021bie din jude\u021bul V\u00e2lcea<\/b>, respect\u00e2nd cele mai \u00eenalte standarde de siguran\u021b\u0103 alimentar\u0103. Iar din 2020, sprijinul strategic oferit de fondul de investi\u021bii rom\u00e2no-american <b data-path-to-node=\"17\" data-index-in-node=\"249\">Highlander Partners<\/b> ne-a permis s\u0103 acceler\u0103m dezvoltarea, investind masiv \u00een cercetare, inova\u021bie (R&amp;D) \u0219i tehnologii de ultim\u0103 genera\u021bie.<\/p>\n<p data-path-to-node=\"18\">Participarea la Conferin\u021ba Progresiv din Sinaia ne reconfirm\u0103 direc\u021bia: suntem un partener de curs lung, preg\u0103tit s\u0103 r\u0103spund\u0103 cerin\u021belor genera\u021biilor de ast\u0103zi \u0219i de m\u00e2ine, cu aceea\u0219i promisiune de zi cu zi \u2013 <i data-path-to-node=\"18\" data-index-in-node=\"209\">alegeri mai bune pentru un stil de via\u021b\u0103 echilibrat<\/i>.<\/p>\n<p>[\/vc_column_text]<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_column_text css=\"\"] Industria de retail \u0219i FMCG din Rom\u00e2nia s-a reunit recent la Conferin\u021ba Progresiv de la Sinaia, unul dintre cele mai importante, longevive \u0219i efervescente evenimente de business din calendarul anual. Aflat\u0103 la intersec\u021bia dintre tendin\u021bele economice globale \u0219i preferin\u021bele \u00een continu\u0103 schimbare ale consumatorului rom\u00e2n, conferin\u021ba a oferit cadrul ideal pentru dezbateri aplicate, [...]","protected":false},"author":12,"featured_media":24800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1383],"tags":[],"class_list":["post-24799","post","type-post","status-publish","format-standard","has-post-thumbnail","category-stiri"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SanoVita la Conferin\u021ba Progresiv Sinaia: Viitorul \u00een Retail \u0219i FMCG<\/title>\n<meta name=\"description\" content=\"Afl\u0103 cum a fost prezen\u021ba SanoVita la Conferin\u021ba Progresiv de la Sinaia, evenimentul de referin\u021b\u0103 pentru retail \u0219i FMCG. 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