{"id":24826,"date":"2026-10-01T15:02:35","date_gmt":"2026-10-01T12:02:35","guid":{"rendered":"https:\/\/sanovita.ro\/blog\/?p=24826"},"modified":"2026-10-01T15:04:02","modified_gmt":"2026-10-01T12:04:02","slug":"mihai-neagu-este-noul-ceo-sanovita-o-noua-etapa-de-dezvoltare-si-expansiune-pe-piata-fmcg","status":"publish","type":"post","link":"https:\/\/sanovita.ro\/blog\/mihai-neagu-este-noul-ceo-sanovita-o-noua-etapa-de-dezvoltare-si-expansiune-pe-piata-fmcg\/","title":{"rendered":"Mihai Neagu este noul CEO SanoVita: O nou\u0103 etap\u0103 de dezvoltare \u0219i expansiune pe pia\u021ba FMCG"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div id=\"tdi_1\" class=\"tdc-row\"><div class=\"vc_row tdi_2  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_2,\r\n                .tdi_2 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_2,\r\n\t\t\t\t.tdi_2 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_2 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_2:before,\r\n\t\t\t\t.tdi_2:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_4  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_4{\r\n                    vertical-align: baseline;\r\n                }.tdi_4 > .wpb_wrapper,\r\n\t\t\t\t.tdi_4 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text css=&#8221;&#8221;]<\/p>\n<p data-path-to-node=\"5\">SanoVita, unul dintre cei mai importan\u021bi produc\u0103tori rom\u00e2ni de alimente de origine vegetal\u0103, anun\u021b\u0103 numirea lui <b data-path-to-node=\"5\" data-index-in-node=\"112\">Mihai Neagu<\/b> \u00een func\u021bia de <b data-path-to-node=\"5\" data-index-in-node=\"138\">Chief Executive Officer<\/b>. Cu o experien\u021b\u0103 de peste 30 de ani \u00een industria bunurilor de larg consum (FMCG), Mihai Neagu a coordonat de-a lungul carierei sale procese complexe de dezvoltare \u0219i transformare \u00een companii de top din pia\u021ba rom\u00e2neasc\u0103, precum Kandia Dulce, Mogyi Rom\u00e2nia, Dobrogea Grup, Perla Harghitei \u0219i Apemin Tu\u0219nad.<\/p>\n<p data-path-to-node=\"6\">\u00cen noul s\u0103u rol, acesta va coordona urm\u0103toarea etap\u0103 de cre\u0219tere a companiei, cu un accent deosebit pe consolidarea brandului SanoVita, lansarea accelerat\u0103 de produse noi, \u00eent\u0103rirea parteneriatelor strategice cu retailerii \u0219i extinderea prezen\u021bei pe pie\u021bele interna\u021bionale.<\/p>\n<h2 data-path-to-node=\"7\">O viziune strategic\u0103 orientat\u0103 spre viitor \u0219i inova\u021bie<\/h2>\n<p data-path-to-node=\"8\">Numirea noului director general vine \u00eentr-un moment de maturitate \u0219i efervescen\u021b\u0103 pentru companie. Raluca Ni\u021b\u0103, co-Managing Partner Highlander Partners, a subliniat parcursul \u0219i direc\u021bia brandului:<\/p>\n<p data-path-to-node=\"8\">\u201eSanoVita are un capital de \u00eencredere construit \u00een timp \u0219i un portofoliu bine conectat la schimb\u0103rile din comportamentul de consum. Credem c\u0103 experien\u021ba lui Mihai Neagu \u0219i felul s\u0103u de a construi echipe \u0219i de a dezvolta companii \u00eel recomand\u0103 pentru aceast\u0103 nou\u0103 etap\u0103 a businessului. Strategia companiei se va concentra at\u00e2t pe dezvoltarea de produse noi, c\u00e2t \u0219i pe proiecte realizate \u00eempreun\u0103 cu partenerii no\u0219tri comerciali.\u201d<\/p>\n<p data-path-to-node=\"10\">La r\u00e2ndul s\u0103u, <b data-path-to-node=\"10\" data-index-in-node=\"15\">Mihai Neagu, CEO SanoVita<\/b>, a declarat:<\/p>\n<p data-path-to-node=\"10\">\u201eAm venit la SanoVita cu mult respect pentru ceea ce a fost construit p\u00e2n\u0103 acum, recent \u0219i de peste 30 de ani, \u0219i cu \u00eencredere \u00een poten\u021bialul SanoVita \u0219i al echipei. Cred \u00eentr-un leadership bazat pe transparen\u021b\u0103, colaborare \u0219i evolu\u021bie continu\u0103. Sunt convins c\u0103 organiza\u021bia are energia \u0219i profesioni\u0219tii necesari pentru a duce compania \u00eentr-o nou\u0103 etap\u0103 de evolu\u021bie.\u201d<\/p>\n<h2 data-path-to-node=\"13\">Continuarea parcursului de succes \u0219i modernizare<\/h2>\n<p data-path-to-node=\"14\">Mihai Neagu preia conducerea companiei dup\u0103 mandatul <b data-path-to-node=\"14\" data-index-in-node=\"53\">Anc\u0103i Pa\u0219ca<\/b>, o perioad\u0103 marcat\u0103 de un amplu proces de rebranding \u0219i consolidare opera\u021bional\u0103. Sub aceast\u0103 coordonare, SanoVita a finalizat transformarea \u00eentregii game de produse \u2013 de la re\u021bete \u00eembun\u0103t\u0103\u021bite p\u00e2n\u0103 la ambalaje moderne \u0219i func\u021bionale, concepute pentru a comunica mai clar beneficiile c\u0103tre consumatori.<\/p>\n<p data-path-to-node=\"15\">\u00cen ultimii ani, ritmul de inovare a crescut considerabil:<\/p>\n<ul data-path-to-node=\"16\">\n<li>\n<p data-path-to-node=\"16,0,0\"><b data-path-to-node=\"16,0,0\" data-index-in-node=\"0\">2024:<\/b> Lansarea gamei de granola \u0219i muesli cu beneficii func\u021bionale, pe baz\u0103 de cereale integrale coapte \u0219i un con\u021binut natural de vitamine \u0219i minerale (printre care granola premiat\u0103 \u00een industrie la nici un an de la lansare).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"16,1,0\"><b data-path-to-node=\"16,1,0\" data-index-in-node=\"0\">2025:<\/b> Extinderea portofoliului \u00een noi categorii relevante, precum gama de biscui\u021bi \u0219i mixurile de nuci.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"16,2,0\"><b data-path-to-node=\"16,2,0\" data-index-in-node=\"0\">Prezent:<\/b> Fabricarea de produse inovatoare 100% \u00een Rom\u00e2nia, menite s\u0103 r\u0103spund\u0103 unui stil de via\u021b\u0103 echilibrat.<\/p>\n<\/li>\n<\/ul>\n<h2 data-path-to-node=\"18\">Despre SanoVita &#8211; Cre\u0219tem s\u0103n\u0103tos de peste 30 de ani<\/h2>\n<p data-path-to-node=\"19\">Fondat\u0103 acum mai bine de trei decenii \u00een jude\u021bul V\u00e2lcea, SanoVita de\u021bine dou\u0103 centre de produc\u021bie moderne \u0219i r\u0103m\u00e2ne un pilon al alimenta\u021biei pe baz\u0103 de plante \u00een Rom\u00e2nia. Compania este de\u021binut\u0103 majoritar de fondul de investi\u021bii american <b data-path-to-node=\"19\" data-index-in-node=\"237\">Highlander Partners<\/b>, care continu\u0103 s\u0103 sus\u021bin\u0103 dezvoltarea accelerat\u0103 a businessului prin investi\u021bii strategice \u00een echipamente, inova\u021bie \u0219i extinderea echipei, aduc\u00e2nd <i data-path-to-node=\"19\" data-index-in-node=\"404\">zi de zi mai bine<\/i> \u00een via\u021ba consumatorilor.<\/p>\n<p>[\/vc_column_text]<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_column_text css=\"\"] SanoVita, unul dintre cei mai importan\u021bi produc\u0103tori rom\u00e2ni de alimente de origine vegetal\u0103, anun\u021b\u0103 numirea lui Mihai Neagu \u00een func\u021bia de Chief Executive Officer. Cu o experien\u021b\u0103 de peste 30 de ani \u00een industria bunurilor de larg consum (FMCG), Mihai Neagu a coordonat de-a lungul carierei sale procese complexe de dezvoltare \u0219i transformare [...]","protected":false},"author":44,"featured_media":24827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1383],"tags":[],"class_list":["post-24826","post","type-post","status-publish","format-standard","has-post-thumbnail","category-stiri"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mihai Neagu este noul CEO SanoVita: O nou\u0103 etap\u0103 de dezvoltare<\/title>\n<meta name=\"description\" content=\"Mihai Neagu preia func\u021bia de CEO SanoVita! 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