Healthier day by day – for over 30 years
SanoVita is one of Romania’s leading producers of plant-based foods, with more than three decades of experience in promoting a balanced and healthy lifestyle.
Our History
In 1995, three Romanian entrepreneurs laid the foundation of a brand that would become a benchmark for plant-based nutrition in Romania. Their vision was clear and bold: to turn healthy eating into an everyday choice. Back when cereals, tofu, or sugar-free options were barely part of the conversation and mindful eating was only starting to take shape, we were already present on the market – with muesli, with the first non-GMO soy products, and with fresh ideas for a better life. We were among the pioneers who brought nourishing, tasty, and affordable plant-based foods to Romania. We played a part in redefining the way Romanians relate to food, supporting a community that became increasingly aware of the connection between food and wellbeing, with generations beginning to question what “wellbeing” really looks like in daily life — clarity in choices, the energy to thrive, and the balance to face each day. Always attentive to people’s real needs, we developed products that matched the pace and aspirations of every generation.
A trusted and established brand
Today, our diverse portfolio ranges from wholesome breakfast cereals to award-winning plant-based spreads, carefully crafted in our modern production centers in Vâlcea.
Every product reflects our belief that healthy food should be tasty, accessible, and naturally integrated into everyday life – from the first meal of the day to family dinners.
A reliable partner for the future
Strategically supported since 2020 by the investment fund Highlander Partners, SanoVita continues to expand with passion and responsibility, investing in innovation and sustainability.
Our production facilities hold IFS, FSSC 22000, ISO 14001, ISO 22000 and ISO 9001 standards, ensuring consistent food safety and full international compliance.
Guided by the same mission we started with, we remain close to our community – offering better choices, meaningful products, and a healthier lifestyle. Together we are getting healthier day by day.
SanoVita has been at the forefront of the health and wellness industry, dedicated to creating premium products that enhance the quality of life for our customers worldwide.
Founded with a vision to bridge the gap between traditional wellness practices and modern scientific research, we have built a reputation for excellence, innovation, and reliability in the health products market.
